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The Life Sciences Marketing Strategist position is a key new role within the Life Sciences Commercial practice. The Marketing Strategist is a critical member of the senior management client team, and responsible for all digital marketing and marketing data analytics within the Pharma, MedTech Commercial Practice. The candidate must be a very strong leader to drive the marketing direction and be responsible for all areas including: brand strategy, creative campaign, user experience, social media, and metrics & analytics. Person must have an entrepreneurial spirit, as the agency will build as client adoption increases. Strong business acumen and ability to interact with customer marketing teams is a must. Candidate must ensure the originality, quality of content and style to meet the client’s marketing strategies and objectives. The role is supported by Client Partner and on-site and offshore Pre-Sales & Solutioning teams.

• Lead of the development of marketing briefs, market research, client input, and client workshops

• Partner with clients to understand brand, messaging, & creative vision

• Gain product knowledge to ensure sound strategic planning, timely & accurate implementation, financial control and a solid client relationship

• Be thought leader in marketing technology initiatives and in current and emerging technology trends

• Possess ability to take abstract concepts to create cutting-edge marketing solutions that are representative of the client's goals, and within brand and compliance guidelines

• Manage and carry out physician CX / UX, website, Apps, social media, and thought leader events

• Lead physician market research and has ability to translate insights supporting marketing campaign

• Utilize relevant tools for analytics/metrics and giving client recommendations based on proven data

• Drive execution of marketing campaigns to adhere to client timelines and budget

• Demonstrate strong personal communication and presentation skills to establish interest, credibility and trust for client pitches and proposals

• Collaborate with Client Partner, Business Development, and India, medical affairs, and IT teams

• Identify and develop new business opportunities within our commercial practice area

• Demonstrate balance of risk management and expedient decision making

• Support our client’s marketing and digital solutions strategy, in partnership with costumer’s product management, and sales staff

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